PPC Pricing 2026: Ultimate Guide to Costs & Fees
PPC Pricing 2026: The Ultimate Guide to Costs, Models, and ROI Home Blog Search Recent Post January 20, 2026 | By Andalus PPC Pricing 2026: Ultimate Guide to Costs...
PPC Pricing 2026: The Ultimate Guide to Costs, Models, and ROI Home Blog Search Recent Post January 20, 2026 | By Andalus PPC Pricing 2026: Ultimate Guide to Costs...
User feedback allows you to base your website redesign on the real needs and behaviors of your visitors, rather than assumptions. It reduces the risk of failure and directly increases your conversions by solving the actual problems your customers face.
Every year, many businesses invest tens of thousands into a complete website redesign. The new design is often beautiful, modern, with impressive animations. Yet a few months after launch, sales stagnate or worse: they drop. What happened? The answer is simple: nobody asked the opinion of those who actually use the site.
Imagine deciding to renovate your physical store without ever observing how your customers move around inside, which aisles they visit, where they hesitate. You’d choose product placement based on your own logic. This is exactly what happens with websites redesigned without feedback.
Here’s what typically happens:
The result? A site that pleases the internal team but frustrates real users. Then, owners wonder why the bounce rate (the percentage of visitors who leave immediately) skyrockets.
Before even touching the design, you need to understand why your current site isn’t performing. That’s why you must collect concrete data:
Exit surveys: Imagine a small window that appears when a visitor is about to leave your site, asking: “What prevented you from buying today?”. The answers are often revealing: “I can’t find the prices”, “The form is too long”, “I don’t see a phone number to reach you”.
Heatmaps (tools like Hotjar that use warm colors to show where people click most): You sometimes discover that 80% of visitors click on an image thinking it’s a button, when it’s not. Or that nobody sees your “Order” button because it’s poorly placed.
Session recordings: You can literally watch (anonymously) how visitors navigate. You see them hesitate, go back, abandon a half-filled form. It’s like observing customers in a physical store.
Once you’ve understood the problems, you create solutions. But careful: don’t launch everything at once. Test first with real users.
User testing: Invite 5 to 8 people from your target audience (current customers or prospects) to test your new prototype. Give them simple tasks: “Find our services”, “Fill out the contact form”. Time them, observe where they get stuck. A good designer will then fix these points before the official launch.
A/B Testing (comparative tests: showing two different versions to two groups to see which performs better): For example, test two different placements for your call-to-action button. Half the visitors see version A, the other half version B. After a week, you’ll know objectively which version generates more clicks.
In Qatar, listening to your users becomes even more crucial for one major cultural reason: bilingualism.
Your audience constantly navigates between Arabic and English. Without testing with local users, you risk creating:
Concretely, organize testing sessions with Arabic-speaking and English-speaking users. Ask them to navigate both versions. You might discover that Arabic navigation (which reads right-to-left) creates confusion with certain graphic elements designed for English.
You don’t need a huge budget to begin. Here are three immediate actions:
Then, analyze the feedback, correct issues, and launch. The difference will be immediately visible in your conversion statistics.
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