Pass Jeunes is an official initiative launched to provide young Moroccans and foreign residents (aged 16 to 30) with easy and affordable access to a wide range of services, including culture, sports, banking, transportation, accommodation, and retail.
The project is supported by Moroccan public institutions and aims to enhance the quality of life for youth through a centralized digital solution.
01
Web and mobile apps offering real-time access to benefits and partner offers.
02
Simple, engaging, and responsive interface for a wide youth audience.
03
Single dashboard to manage offers, partners, and user data.
03
Secure, high-performance system aligned with public sector standards.
The project kicked off with workshops to define the user personas and map out service flows based on various youth profiles.
Our UI/UX team developed a modern, mobile-first interface with a vibrant design language aligned with the energy of Moroccan youth.
At the same time, we developed a dedicated marketing website with optimized structure and metadata targeting SEO terms like “youth discount card Morocco” and “Pass Jeunes Maroc”.
The platform was launched successfully, meeting all project milestones and receiving excellent feedback from both users and institutional partners.
Tens of thousands of Moroccan youth are now actively using Pass Jeunes to access real benefits.
The application is praised for its ease of use, speed, and relevance of services, while the website generates increasing organic traffic from youth-focused search queries.
Pass Jeunes
Web Development ; Mobile Development
2022-11-15
Morocco
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