Pass Jeunes: Mobile & Web Platform Development

Client

Pass Jeunes is an official initiative launched to provide young Moroccans and foreign residents (aged 16 to 30) with easy and affordable access to a wide range of services, including culture, sports, banking, transportation, accommodation, and retail.
The project is supported by Moroccan public institutions and aims to enhance the quality of life for youth through a centralized digital solution.

Challenges

Project Challenges Overview

01

Comprehensive Digital Solution

Web and mobile apps offering real-time access to benefits and partner offers.

02

User-Centric Design

Simple, engaging, and responsive interface for a wide youth audience.

03

Centralized Management

Single dashboard to manage offers, partners, and user data.

03

Scalable Infrastructure

Secure, high-performance system aligned with public sector standards.

Solution

The project kicked off with workshops to define the user personas and map out service flows based on various youth profiles.
Our UI/UX team developed a modern, mobile-first interface with a vibrant design language aligned with the energy of Moroccan youth.

Key features developed:

  • User account creation and age verification
  • Digital “Pass” generator with QR-code access
  • Interactive map and offer filtering by category and region
  • Admin dashboard for partner and offer management
  • Multilingual interface (FR/AR)
  • Push notifications for new benefits or limited-time offers
  • Secure API integration with third-party services

At the same time, we developed a dedicated marketing website with optimized structure and metadata targeting SEO terms like “youth discount card Morocco” and “Pass Jeunes Maroc”.

Technical highlights:

  • Cross-platform compatibility (web + mobile browser support)
  • Backend developed with scalable architecture
  • API-ready structure for future mobile app integration
  • Google Analytics and events tracking for usage insights

Results

The platform was launched successfully, meeting all project milestones and receiving excellent feedback from both users and institutional partners.
Tens of thousands of Moroccan youth are now actively using Pass Jeunes to access real benefits.
The application is praised for its ease of use, speed, and relevance of services, while the website generates increasing organic traffic from youth-focused search queries.

Pass Jeunes : plateforme web et mobile

Clients:

Pass Jeunes

Services:

Web Development ; Mobile Development

Date:

2022-11-15

Location:

Morocco

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